Design Within Reach Inc

Company Information

Design Within Reach is the source for fully licensed classics. Our business started when our founder tried to furnish his apartment with the mid-century classics he'd come to appreciate while living in London. What he discovered was that acquiring the clean, simple work of designers like Saarinen, Eames and Bertoia was neither clean nor simple.

There had to be a better way, so in 1999 we bought 20 containers of product, mailed out a catalog and waited for the phone to ring. (It didn't for 24 hours, until we realized the nighttime answering machine had been accidentally left on.) The rest, as they say, is history. By giving customers access to these items, and by having them in stock and ready to ship, we made design within reach.
What we mean by a "fully licensed classic" is that it's manufactured by the company holding the license to the original design. It's true that in the beginning, our product mix included unauthorized reproductions. It took years to build the necessary relationships, but in 2006 we completed our mission to be the source for authorized classics from license holders Herman Miller, Knoll, Cassina, Fritz Hansen, Stua, Vitra, Kartell, Emeco, Artek, Objekto, Flos and Cherner Chair Company.

Authenticity is something we're proud to do; elitism however is not. Visit any of our 65 Studios and you'll never see a "do not touch" sign. We invite you to linger, bring your dog or kids and join us for design events. Continue the experience here, at dwr.com, where you'll find everything we carry, plus additional finishes and styles not shown in our catalogs or Studios. And, of course, you can always call or Instant Message our San Francisco-based office. Whether you experience DWR by Studio, phone or online, you'll receive knowledgeable assistance from people who come from design backgrounds.

Quickly receiving delivery of your order is one of the founding principles of DWR. Most of our products are in stock and ready to ship, and for items that ship directly from vendors, delivery time is noted in product descriptions. In early 2007 we drastically reduced the price of delivery and launched a simplified shipping program. We stand behind everything we sell and we're proud to offer you our satisfaction guarantee.